App

Acurian

Summary

Acurian approached us to help create a visual narrative and engaging experience for the Patient Reimbursement slides and apps. We opted to take a highly illustrative approach to the project from the PPT templates for their sales teams to the apps themselves. During the app designs, our team created over 100 badge icons for various destination spots around the world.

The purpose of the apps was to allow Acurian a way to get patients enrolled in a clinical trial to stay on the right track and to keep them engaged for the duration of their trial. We solved this highly challenging project by taking the trial entrants on a gamified journey to different desirable locations around the world and challenged them to win points based on their knowledge of the location they were at, this created a highly engaged audience that also received gift cards as incentives to take the challenges.

What we've done

  1. App Concept & Ideation
  2. Customer Insights
  3. Illustrations
  4. App Design
  5. App Development
  6. Sales Enablement
  7. Patient Engagement Materials
  8. Video Animation
Gamification App