Small Business Social Media Strategy - Content Creation


One of the most asked questions from small business owners is, “How to best use social media for small business?” One of the best ways I’ve found for small businesses to improve their social media efforts and lead generation, is by being consistent on social media.

I think most small businesses want to improve their social media but don’t have an idea of what to share. One way I’ve covered before is by setting up a Google Alert to find articles relevant to your industry. Another excellent way to keep your business social media funnels full, is to use RSS feeds.

If you would like to get started using RSS feeds for your content curation, then I would recommend trying Feedly. It’s very easy to use and setup is quick.

The homepage of Feedly

Improving Your Small Business Social Media Efficiency

Depending on your needs there are a number of social media management tools that can be used to help-automate finding content for curation.

HootSuite, Buffer, and Swift Social all offer RSS feed integration that can help drastically reduce the amount of hours you spend on social media.